Attractive universities for businesses, with a touch of innovation

Have you heard of Universum’s rankings? This year, in Finland, Kone, Finnair, Google and Fazer rank first in terms of most attractive employers for corporate positions. For IT types, the ranking comes in a different shape and includes first Google, second Reaktor and third Supercell. Wait, you might think this has got nothing to do with education, attractive universities, and Study Advisory… But it does! In Finland like in the rest of the world, students get a higher education because, at the end of the day, they think these extra years after high school will land them a job close enough to their dream job.

attractive universities
Universum’s questions include the type of potential employer(s) you find most appealing or suited to your career goals and personality

While usually, at the end of high school, you might be too young to think of the company you would like to work at, you generally have a sense of what type of company or organisation would fit your values, or sell the sort of product you buy… And then, suddenly you turn 23, and if you are like the silent majority, you might regret not having known earlier where you absolutely wanted to (apply, and, hopefully) work. This suggests a missing link between the early stages of career planning and career starting.

In the meantime, the university you as a high school student are contemplating or you, university student, are attending might well be interesting to particular employers. Especially those surveyed for the French consultancy Emerging by the German firm Trendence. The tendency to start ranking universities not only for their academic strengths like publications, or mere employment ratios post graduation, but also with regards to actual attraction for a critical mass of global employers is worth noticing.

The latest Emerging-Trendence ranking, which surveyed almost 6000 employers in 20 countries of the world, presents a story rather diverging from the research focus. As Emerging explains the ranking only describes the ‘market’s viewpoint’, i.e. of recruitment and international specialists recruiting or managing a least 50 new young graduates per year, taken across major industries.

A German university in the top ten of higher education institutions’ employability ranking: TU Munich

Most top 10 finalists on the list are United States-based institutions, but not all. For instance, the Technical University of Munich (Technische Universität München) ranks 8th, just above Princeton. If you are studying a whole degree in Korea, there are 5 universities you can go on an exchange to TU München. If you are from France, TU München is a university you can go to as an exchange from the prestigious (and well-ranked) Ecole Polytechnique, but also the Ecole des Mines de Nantes, and Aix-Marseille University. So there is no need to pay high fees to study at a top institution in terms of employability.

But what does ’employability’ mean? Of course it is, first, getting a job. At a multinational or an SME, or one that you create in your own brand-new start up, whatever… The crux of the matter lies elsewhere: in the soft skills you get at university are also very valuable. Soft skills can be languages, but they can also include adaptability, emotional intelligence, or being capable of presenting well the result of your research on any given project. Among Finnish universities, the University of Helsinki ranks 72th on the Emerging global employability ranking.

attractive universities

But universities are not only good for employers or future employees, they are also valuable for society, which can be measured through innovations, in turn measured by patents’ number, quality, reach, and impact. This is where another ranking can be described as influential: the Reuters innovation ranking of European universities, which relies on publications and patents data gathered by Thomson Reuters Intellectual Property & Science.

Study Advisory’s partner university KU Leuven came first in 2016, followed by Imperial College London, Cambridge University (both in the United Kingdom), and the Swiss EPFL. The fifth most innovative university is perhaps well worth mentioning again (TU Munich), should one want to compile a personal ranking of valuable rankings… of the kind that would aggregate employability and innovation. Meanwhile, other Study Advisory’s partners are in the top 50 of innovative universities: Erasmus University Rotterdam and Vrije University of Brussels.

At the global level, the Reuters innovative university ranking shows an expected American dominance, but a little Asian surprise at the middle of the top 10, KAIST (profile of KAIST, Korean Advanced Institute of Science and Technology on Study Advisory). For Finnish or Finland-based students, KAIST is a potential exchange destination if you are enrolled at one of these two institutions: Helsinki Metropolia or Tampere University of Technology.

Yes, broadening your horizons can be as simple as an exchange…but, beyond that, innovation or career plans can stay at the back of your head, or maybe just the idea that you can factor in employability and innovation when choosing your university.

If you are interested in patents… as well as employability

Here is a table that gathers the top 15 European universities for employability and innovation:

Employability rankings (taken from Emerging Trendence world ranking) Innovation (retrieved from Reuters: Europe most innovative universities)
Cambridge University UK KU Leuven Belgium
Oxford UK Imperial College London UK
TU Munich Germany Cambridge University UK
Imperial College UK EPFL Lausanne Switzerland
HEC Paris France TU Munich Germany
Kings College London UK Erlangen University Nuremberg Germany
Manchester University UK Delft University of Technology Netherlands
IE University (Instituto de Empresa) Spain Oxford University UK
EM Lyon France University of Munich Germany
ETH Zurich Switzerland University of Zurich Switzerland
University of Munich Germany University of Copenhagen Denmark
University of Edinburgh Scotland, UK Technical university of Denmark Denmark
Ecole Normale Supérieure France ETH Zurich Switzerland
EPFL Switzerland Pierre et Marie Curie University Paris 6 France
Mines Paris Tech France Paris 11 Paris Sud France

At the end of the day, patents and publications of tomorrow’s graduates will differ from the 2016 rankings, but general trends last. University-business cooperation is strong in certain countries or at certain universities of applied sciences and this does not change year or year, it might rather depend on which European funding a group of researchers might secure for the coming years. Likewise, universities might help you find your job, but not to be successful at it.

attractive universities
Applications are not only about determination: an innovative approach will help, just like in the university world and to be good at any job in the long run.

Some universities think getting their graduates onto the job market means they have fulfilled their duty… But do graduates consistently satisfy employers, and do they satisfy them in the long run? According to the definition of employability given by surveyed employers in the Emerging study, there is a ‘professional know-how’ dimension that comes into play, in addition to the expertise required to get the position.

This is in line with what the vice-president for institutional advancement at Hong Kong University of Science and Technology told Times Higher Education: a university should help you make a good job after you have landed it. That is why being in contact with innovative researchers or conducting research for a company during your studies might be worthwhile. (In other words, do not focus solely on the first column of the table above!)

More information:

Universum’s ranking of most attractive employers in Finland

Emerging-Trendence: Global and German employability rankings

Reuters: world’s most innovative universities and Europe’s most innovative universities

One thought on “Attractive universities for businesses, with a touch of innovation

  1. Hey I am so glad I found your website, I really found you by accident, while I
    was browsing on Yahoo for something else, Anyhow I am here now and would just like to say kudos for a incredible post and a all round enjoyable blog (I
    also love the theme/design), I don’t have time to look over it all at the minute but I have bookmarked it and also added in your RSS feeds, so when I have time I will
    be back to read a great deal more, Please
    do keep up the superb job.

Leave a Reply

Your email address will not be published. Required fields are marked *